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Thursday, July 22nd 2010

9:02 AM

Are You Making This Social Media Formula Mistake?

Recently, an admirer of mine has approached me having a few questions regarding the social media strategy that his company was planning on implementing. The company is in the business of designing software for {telephone businesses, and while I won't talk about the name of the company out of politeness, I'll let you know this; that they had a great deal to learn about their social media profit formula.

Their plan was to create a company blog to engage their clients, and add value to their website. Which is usually a fairly good start; a blog works very well for both of those things. However, the company was very concerned that their competition would set out to steal ideas from them through whatever information was transmitted through the site and decided that every article had to be accepted through the president of the company before it could get posted. The other problem was that the blog content could not discuss any of the company's services or products, once more since they were afraid that their opposition would pinch their ideas. But, they had made their blog. Thats more than the majority businesses had been doing.

Sorry to say, the blog was doomed on the way to failure. Despite the fact that they did want to begin blogging, and had plans to build a complimentary presence on Twitter, the blog posts would only be visible to readers who were already valued clientele of the corporation. Which begs the question, what were they planning to tweet about?. Since each reader of the site has to become a client first so that they can access the content pieces, what is the point of alerting the Twittersphere concerning up-to-the-minute posts, or bringing people back to their blog to begin a discussion, if only the people youve previously sold to can get into it? How are you going to entice customers into a discussion of your services if you cannot talk about your products? Finally, if its a private weblog, why are you so concerned about the competition gaining access to it?

In essence, this company is hopping on the Social Media bandwagon without thinking it through. Maybe they do have a sound security concern, when that is the argument then a medium that's all in regards to the distribution of information and concepts possibly isn't the best fit for them. I have been blogging on behalf of this little flower shop here in Houston for a little more than a year, and if I had to express the single biggest lesson I've learned while doing it, it would be this; "the greater you communicate, the more you get back". Where businesses like this flop at Social Media is leaping in head first devoid of taking some time to develop a strategy that enhances their company. Without taking a candid look at your business, then developing a Social Media strategy that works for it, it will be like trying to enlighten to guys how women think. An exercise in uselessness.
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Thursday, June 17th 2010

9:24 AM

Inside The Darkside of Dotcomsecrets

Somewhere in the deepest, darkest rooms of Russell Brunson's Dotcomsecrets there resides a room that only a few know about. Really? Yes, it's true. The Darkside of Dotcomsecrets.

Gotcha. Russell Brunson is just a great marketer that knows how to use all available resources to market his and other people's products. What he's doing on the darkside of internet marketing is what all good marketers do. Use the tools available to bring customers to his door. Now I don't know if the marketing geniuses over at Wally World or Sears know about the techniques that Russell is teaching in his Darkside course, but I bet they wish they were. Because THEY WORK!

So here we go.

Let me take a deep breath here so that I can get this all out.

* Blackhat Seo Tactics - You will learn precisely how to use the available tools and methods that blackhatters have been using to drive large quantities of paying customers to their sites daily. You will get a mindmap, PDF's and videos showing you how to best use these tools and marketing ideas to reach your full potential.
* How to game Social Media sites and social sites using the latest online tools.some tools you may have heard of, some probably not.
* What software you cannot live without if you are going to win in the marketing game. You would spend months doing what these tools can do in days. Just a side note: These tools are not free, but you will be getting discount codes for all of them.
* How to really use proxies and name-generators to protect your identity allowing you to have numerous accounts from different places on all of the social, video and article sites. Your marketing efforts are multiplied exponentially. Can you say, "Bookmarking Hell"!
* Do you know that the heavy marketers all know how to bring backlinks to their websites. And I'm talking thousands really fast. Now you will too. * Double Meta Refresh and faking referrers are rarely used by the average marketer. This will stop you from getting kicked out of your affiliate network. It also allows you to rotate your affiliate offers to see which one is working best. Sneaky, but very effective. You will get scripts, pages and software in order to fully exploit the largest trafficked site on the internet. There are huge amounts of money to be made, and you will learn the best way to do it. * The 6th module deals with keyword sniping. Use the methods in this part of the Darkside of Dotcomsecrets in your article marketing, adsense sites, Web 2.0 sites, Amazon and Ebay offers. You will also learn about autoblogging which you should be doing if you want to really cash in on your marketing. * Traffic trickery is used to make your website look more popular, driving your site up in rankings. You will learn about a little tool that you get from Russell that will kill this. These tools are the cream of the crop. What if you could read your visitors minds and know what they have been shopping for. Wouldn't that be cool. Yes, yes it would. You will get this tool if you get Russell's Darkside of Dotcomsecrets.

Remember to get the free videos at Russell Brunson Darkside of DotComSecrets. The videos will show you how to start your journey on the Dark Side. You can also get the inside scoop by visiti
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Thursday, June 17th 2010

9:24 AM

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